ESSENCE – you know, the preeminent lifestyle publication for African-American women – launches the 2012 coveted ESSENCE Best in Black Beauty Awards, which will be taking place on Tuesday, May 8th.
ESSENCE Beauty Director Corynne Corbett and celebrity stylist June Ambrose will serve as co-hosts of the ultimate beauty conversation during this invitation-only event. The ESSENCE Best in Black Beauty Awards will honor beauty innovators who are influencing what’s now and next. The honorees are: Balanda Atis, Group Leader, and Janine Cherette, Color Cosmetic Scientist, of the L’Oréal USA Research and Innovation team; Ted Gibson, celeb hairstylist to the stars and head stylist on What Not To Wear; Janis Smith-Gomez, Vice-President of Marketing for Johnson & Johnson; Lisa Logan, go-to manicurist for Beyoncé; and Pat McGrath, makeup artist who masterminds the runway’s most sought-after looks from New York to Milan. Grammy-nominated artist Janelle Monáe—who is known for her own groundbreaking sense of style—will also share in the awards presentation. In addition, the evening will feature a “live gift wall” showcasing the winning products from the ESSENCE Best in Black Beauty Awards 2012 listing—highlighted in the magazine’s May 2012 issue—in which ESSENCE’s beauty editors and a team of experts highlighted the best makeup, skin care, nail, fragrance and hair picks. Attendees will also have an opportunity to sample the products on-site. For more information and to vote for your beauty favorites, which will be revealed as “Readers’ Choice Awards” winners in the October issue of ESSENCE magazine, visit www.essence.com/beautyawards/.
Essence Beauty Editors, image courtesy of Essence.com
Motions celebrity hairstylist Ursula will also be on-hand for a “meet and greet” with a winner and her friend. Just follow ESSENCE on Twitter to join the Motions “Tweetstakes” and be the 25th person to tweet #ESSENCEBeauty for a chance to attend the Best in Black Beauty Awards and meet Ursula (note: New York City residents only).
“ESSENCE’s Best in Black Beauty Awards will pay homage to the beauty mavens who always know how to make African-American women look good!” says Corbett. “I look forward to hosting this event with June Ambrose as we share our beauty insights and tips. We also want to congratulate all of our Best in Black Beauty Awards winners highlighted in our May issue. African-American women are very passionate when it comes to their beauty regimen. That is why we decided to road test hundreds of products so that we can provide our readers with the best of the best.”
ESSENCE will be announcing a number of beauty-related initiatives in the near future, including results from the next installment of its Smart Beauty series which uncovers the unique mindset of the most passionate beauty consumers—African-American women. ESSENCE will also announce the winners of its annual “Reader’s Choice Awards” in its October 2012 issue.
The ESSENCE Best in Black Beauty Awards is sponsored by Motions. Follow us on Twitter to join the conversation @essencemag #EssenceBeauty or become a fan on Facebook. For more information, visit www.essence.com/beautyawards/.
ABOUT ESSENCE COMMUNICATIONS INC.:
Essence Communications Inc. (ECI) is the number one media company dedicated to African-American women, with a multi-platform presence in publishing, live events, and online. The company’s flagship publication, ESSENCE magazine, is the preeminent lifestyle magazine for African-American women; generating brand extensions such as the Essence Music Festival, ESSENCE Black Women in Hollywood and Black Women in Music, Window on Our Women and Smart Beauty consumer insights series, the Essence Book Club, Essence.com, and ventures in digital media (mobile, television and VOD). For 42 years, ESSENCE, which has a brand reach of over 8 million, has been the leading source of cutting-edge information and specific solutions relating to every area of African-American women’s lives. Additional information about ECI and ESSENCE is available at www.essence.com.